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Responsive Web Design

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Responsive Web Design

We have the capability to do responsive web design that makes our customers web page look good on all devices and uses only HTML and CSS to resize, hide, shrink, enlarge, or move the content to make it look good on any screen. It allows users the exact same experience, be it on mobile, desktops or tablets. Web pages should not leave out information to fit smaller devices, but rather adapt its content to fit any device.

Benefit

It’s increasingly important for companies to have websites that render properly on smaller screens so that users don’t encounter distorted images or experience a sub-optimal site layout. While some businesses still choose to have a separate version of their website for mobile users, responsive design is becoming the norm because it offers greater versatility at lower development costs.
Making one responsive website takes considerably less time than making a stand-alone mobile application in addition to a standard desktop website. It naturally costs less than the alternative. Even if the initial investment of a responsively designed website does end up comes out to being more expensive than creating two separate websites, you’ll end up saving in the long run due to maintenance costs, special configuration costs of a website that uses two separate versions.
Maintaining a separate mobile site requires additional testing and support. The process of responsive design uses standardized testing methodologies to ensure optimal layout on every screen. Having separate desktop and mobile sites also necessitates two content strategies, two administrative interfaces and potentially two design teams. Responsive design’s “one size fits all” approach means less headache for developers, business owners, and consumers. Spending less time on maintenance also frees up time to focus on more important things like marketing and content creation.
Mobile users have short attention spans. Mobile visitors tend to abandon webpages that take longer than three seconds to finish loading. If a site isn’t optimized for smartphones and tablets, it will also take more time to navigate, which can frustrate customers to a point of no return. Ensuring that your responsive website uses modern performance techniques such as caching and responsive image display will help improve your webpage’s loading speed.
A responsive and optimized mobile site provides a much better user experience for the visitor. Therefore, it is much more likely that they’ll stick around for a longer duration of time and explore different areas of your site. If your site isn’t responsive, it is much harder to keep the visitor engaged and therefore more likely that they’ll bounce.
Lowering your bounce rate is only half of the battle. Creating a consistent user experience across all devices is key to converting new customers. When users are deciding whether or not to subscribe to a service, they don’t want to be redirected to device-specific websites because the process often takes longer. Having a single secure website that looks professional on all platforms makes users less likely to get frustrated or turn to a competitor.
Knowing where traffic is coming from and how users interact with your website is necessary to make informed improvements. Managing multiple versions of a website requires developers to track users’ journeys through multiple conversion paths, funnels, and redirects. Having a single responsive site greatly simplifies the monitoring process.
First impressions are everything, so whether someone is visiting a website for the first time from their desktop or their smartphone, you want them to have a consistently positive experience. If visitors must do a lot of zooming, shrinking and pinching their screens during their first visit, they’re likely to give up and try another website.

How We Work

A flexible grid-based layout is the cornerstone of responsive design. This approach is based on percentages and is a departure from traditional pixel-based design principles.
Media queries, also known as breakpoints, can be used to apply different styles based on the capabilities of the device. The website detects the type of device you’re using or the size of your web browser and correctly displays the page.
This feature allows you to adapt images and other media to load differently, depending on the device, either by scaling or using the CSS overflow property.